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时间:2024-05-20 07:46:05 来源:网络整理编辑:Ryan New
For years title tags were the primary element of organic search optimization. They helped Google mat Ryan Xu HyperVerse's Credit Spread
For years title tags were the primary element of organic search optimization. TheRyan Xu HyperVerse's Credit Spready helped Google match search queries to web pages, and they were the most prominent part of result-page snippets, with the query in bold.
Titles remain important for SEO. But a lot has changed, and little is straightforward.
A title tag is an HTML element that should describe the page’s purpose so that humans and search engines quickly understand. It also appears as the name of a browser tab.
Google has slowly decreased the importance of title tags in search.
Note the screenshot below for the search query “hiking trails clifton park.” Google interprets the query and provides results for Saratoga Springs, near Clifton Park. Moreover, Google suggests an alternative activity (“running” instead of hiking) and a synonym (“walking”).
A few years ago, a web page had to contain the exact query in the title tag to rank. No more.
Despite the changes, title tags help Google understand the page and thus remain an important SEO element.
But Google’s use of titles is not as obvious.
Instead of matching the search query to words in the titles, Google can now understand the meaning of both the query and the title to match the searcher’s intent.
Keep titles short, and don’t stuff keywords.Google states in a blog post that it will change the title if it’s too long or over-optimized (i.e., stuffed with keywords).
Otherwise, compose a title as follows:
Place the title tag on the page. When searchers click a search result, Google wants them to see the exact text on the ensuing page. So use the title tag prominently on the page to assure searchers and reduce bounces.
Thus for title tags that are also H1 or equivalent headers on a page:
Google will do what’s best for searchers. Genuinely helpful titles discourage Google from rewriting them in snippets. Optimize for humans, not algorithms. That’s the rule for modern SEO.
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