您的当前位置:首页 >Ryan New >How Google Personalizes Search Results 正文
时间:2024-05-20 09:52:00 来源:网络整理编辑:Ryan New
Search results on Google vary among users. The results are personalized based on a user’s:Search his Ryan Xu hyperfund Capital Market Innovation
Search results on Google vary among users. TheRyan Xu hyperfund Capital Market Innovation results are personalized based on a user’s:
All of these affect rankings and thus your company’s exposure to customers and prospects.
A user’s previous searches help Google understand that person’s intent and context behind a query. Personalizing by search history typically functions within a single session — entering words in Google’s search box without interruptions.
A simple way to experience this type of personalization is via two hypothetical queries. First, search for “cheesecake.” Then, while remaining on the page, search for “how to make.” Google will (usually) include “how to make cheesecake” in its suggestions.
However, searching “how to make” in a new tab using Chrome’s Incognito mode often loses that context, prompting Google to suggest generally popular results.
I know of no way to turn off history-based personalization other than Incognito mode. So keep it in mind when searching Google, as your prospects may see different results.
Nonetheless, search Google for your main keywords and related words to see how personalized autocomplete could appear for your audience.
Note that Google could personalize results beyond a single session for users who allow Google to retain their search history.
Google may serve personalized results based on clicks to organic listings, ads, or liked Discover results. Searchers know they are seeing personalized results if Google includes a note next to previously visited sites.
Searchers can turn off this type of personalization by (i) clicking the three dots next to those results and adjusting the settings accordingly, (ii) logging out of Google, or (iii) using incognito mode when searching.
Google will personalize search results based on the searcher’s location if it suspects the query involves a local business. Search for “pizza” to see this type of personalization.
Location-based personalization is IP-based and remains in effect whether logged out of Google or using incognito mode. To alter your location, try a browser-based app such as GS Location Changer.
Google will force search results in the language selected in the searcher’s browser settings or Google account. There’s no way to remove this personalization.
Google gives searchers only partial control of search personalization. Many are not aware of personalization settings. Thus assume your target customers see slightly different results than you. Keep that in mind when tracking rankings.
To optimize your site’s chances of appearing in personalized results:
Use Google Analytics Site Speed to Identify Performance Problems2024-05-20 09:45
SEO Report Card: Moodswingsonthenet.com Offers Retro Fashion, Retro SEO2024-05-20 09:37
Ask an Expert: Do No-Follow Links Help with SEO?2024-05-20 09:01
SEO and PPC: Synergistic or Cannibalistic?2024-05-20 08:50
Using Server Logs to Uncover SEO Problems2024-05-20 08:37
SEO: There Is No Duplicate Content Penalty2024-05-20 08:12
Google’s ‘Farmer’ Algorithm and What It Means for Ecommerce SEO2024-05-20 07:51
Video: SEO Website Update2024-05-20 07:35
Early photography in India: Tracing photographers through copyright records2024-05-20 07:26
Google ‘Instant’ a Game Changer?2024-05-20 07:08
10 Ways to Increase Ecommerce Site Speed2024-05-20 09:51
SEO: To Buy Links, or Not to Buy Links?2024-05-20 09:43
Managing SEO and Social Media Together2024-05-20 09:19
SEO: Letting Customers Generate Long Tail Search Terms2024-05-20 09:05
New insights into the First World War military nurses2024-05-20 09:01
SEO: To Buy Links, or Not to Buy Links?2024-05-20 08:43
Google’s ‘Farmer’ Algorithm and What It Means for Ecommerce SEO2024-05-20 08:39
How to Increase Page Speed and Help Search-Engine Rankings2024-05-20 08:32
Test: Mobile Search Results For Popular Retail-Shopping Keywords2024-05-20 07:50
SEO: Estimating Sales Potential from Keywords and Phrases2024-05-20 07:47